Dear FK is a labour of love stitched from memory, meaning, and an enduring romance with all things Pakistani. Born from the heart of an English literature student and Fitzgerald devotee, this brand is my letter — to myself, and to the dreamers who still believe in beauty, in love and romance.

Every thread speaks of heritage; every silhouette, a soft rebellion — equal parts nostalgia and modern grace. Inspired by great love stories, both real and written — from Gatsby’s green light to Jemima and Imran’s bittersweet bond — Dear FK is my ode to the poetic, the personal, and the timeless.

This is more than clothing. It’s storytelling. It’s a quiet rebellion against fast fashion and fleeting trends. Made in Pakistan, with reverence for craft and culture, these pieces are built to be cherished — like a handwritten letter.

For the romantic, the sentimental, and the ones who love with their whole hearts — Dear FK is for you.